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Convention & Visitors Bureau highlights midweek promotion, major events and visitor metrics
Summary
The county CVB reported on summer marketing efforts including a state co-op shoot, a content reel with 17,000 views, support to keep Black Cat Book Con in the county, Balloonfest attendance near 10,000, and growth in social and newsletter reach; staff said they are developing in-house visitor guides for 2026.
The Medina County Convention & Visitors Bureau updated commissioners Aug. 12 on summer marketing, event support and outreach work that staff said boosted the county’s tourism visibility and generated new partnerships.
Why it matters: CVB efforts aim to attract midweek and group travel that generates hotel stays and restaurant visits. Officials said content and partnership work helped retain a large event in the county and supported regional visitor traffic.
Jody Robbins, CVB director, said a two-day content shoot with an Ohio state cooperative produced 18 distinct county assets that will be used in state and local marketing. A social-media reel produced for a regional travel group reached about 17,000 views, Robbins said. The CVB also worked quickly with event organizers and local venues to keep Black Cat Book Con in the county for June 2026 by helping secure Williams on the Lake and other vendors after the fairgrounds operator told the event it had outgrown its space.
Robbins described large summer events and partnership activity: Hillandale hosted the Ohio Sporting Clays Championship with more than 450 participants and families from multiple states; Balloons over Wadsworth drew nearly 10,000 attendees over two days and involved teams from Ohio and beyond; and the CVB is coordinating rides, lunches and historical-site access for touring groups such as an annual Model T group. Robbins said CVB staff are also preparing three stakeholder training sessions in September to explain CVB programs and services.
Robbins reported social and direct-marketing metrics: Facebook followers exceed 4,000, Instagram about 1,600 and LinkedIn about 206, while newsletter readership topped roughly 8,000. She said the CVB is bringing in some content creation (visitor guides) in-house for 2026 and is developing a golf guide and other themed assets aimed at corporate and group travel.
Ending: Robbins asked commissioners to support continued coordination with local partners and to note that the CVB will return with additional outreach and training events for stakeholders.
