Prescott Valley officials outline data-driven approach to traffic safety, preview Glassford Hill widening

Prescott Valley police and traffic engineering staff urged residents to use data and the town hotline to report speeding, impaired driving and roadway hazards, and previewed a major Glassford Hill widening project that officials expect to bid this fall. Police Chief Bob Teiser, Sergeant Sean Caswell and Town Traffic Engineer Parker Murphy discussed the town’s “3 E’s” approach — education, enforcement and engineering — during a town-produced PBN Focus program.

The discussion matters because town officials tied everyday enforcement and engineering changes to measurable safety outcomes and said residents’ reports help direct resources. “It’s about education, enforcement, and engineering,” Teiser said, framing the program. The panel described how engineered changes, targeted enforcement and increased training have produced clearer crash data and more DUI casework.

Caswell, who supervises the Prescott Valley Police Department traffic unit, said the unit includes five officers, four of whom are assigned to motorcycles. “We are comprised of comprised of 5 officers. 4 of…