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Council hears NewPoint survey on failed Proposition 403; inflation, taxes and lack of ground game cited as main drivers of ‘no’ votes
Summary
Sahuarita officials reviewed post-election survey results showing 72% of survey respondents said they voted no on Proposition 403. Consultants and staff said voters cited rising costs, competing tax notices and an absent grassroots campaign as key reasons for rejection.
At a Sahuarita Town Council meeting, town staff and consultants reviewed a post‑election survey probing why Proposition 403 failed and what that means for future bond efforts. The presentation summarized voter demographics, reasons voters rejected the measure and communications lessons for any future ballot proposals.
The survey by NewPoint Marketing and Market Research found 72% of respondents reported voting no on Proposition 403; the firm said the survey was in the field May 10–June 8 and included 611 responses with a 95% confidence level and a ±4% margin of error. The consultants reported that inflation and recent property tax notices tied to higher valuations — plus the addition of a fire district tax on county invoices — were frequently cited reasons for voting no.
NewPoint CEO Mary Roley…
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