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Groves council approves up to $18,000 in hotel-occupancy-tax funds for Pecan Festival advertising
Summary
Council approved an amended hotel-occupancy-tax (HOT) reimbursement for the Groves Pecan Festival, amending the request to a not-to-exceed $18,000 with reimbursement by receipt; the request originally totaled $17,772 for advertising and digital billboards.
The Groves City Council on Aug. 11 approved hotel-occupancy-tax funding for the Groves Pecan Festival, amending the applicant’s $17,772 request to a not-to-exceed $18,000 reimbursement with receipts. Festival organizers described a marketing package that includes digital and static billboards, radio remotes, magazine co-op placements, and statewide promotion channels such as Texas Highways and regional visitor guides.
The festival representative said organizers secured a free Texas Highways listing and purchased two-week digital-billboard runs and live radio remotes; she said the advertising plan targets Jefferson County and nearby markets to boost regional attendance. Council amended the motion to set $18,000 as the reimbursement cap and to require submission of receipts before reimbursement.
Council voted to approve the amended motion. Staff confirmed that insurance and the prior-year breakdown were provided in the packet and that disbursement will be by reimbursement on presentation of receipts.
