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ETHS unveils redesigned website, boosts social media and launches Parent University
Summary
District communications staff told the board the new ETHS website and related platforms emphasize plain language and student- and family-centered navigation; Instagram followers nearly doubled and the Wildcat Weekly email shows a 60% open rate.
Evanston Township High School (ETHS) communications staff on Sept. 8 reported a year of new digital tools, rising engagement and outreach efforts targeted to Latino families.
Rayne Hanna, director of communications, told the Board the team built a redesigned public site (eths202.org), a dedicated athletics site and an internal staff hub. “From the website’s content to its structure, every aspect is designed to prioritize student and family needs,” Michael Jacobson, assistant director and FOIA officer, said.
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