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Tourism office unveils 'Prescott Bold' creative refresh to unify tourism and economic development ads
Summary
Staff presented a creative refresh called 'Prescott Bold' developed with Heart and Soul to align tourism and economic development advertising, with shared visuals, color palette and campaign language; staff said new assets will roll into digital and print placements for FY26.
City tourism staff presented a campaign refresh developed with Heart and Soul that will unify advertising for tourism and economic development under the name Prescott Bold. Staff described a shared visual style, color palette and language intended to allow advertising dollars to stretch across departments and create a consistent look for all ads referring to Prescott. Staff read a campaign manifesto to the…
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