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Prescott tourism office rolls out gamified "Prescott Whiskey Trail" passport
Summary
A tourism office staff member presented a new digital, gamified passport that lists 21 bars in Prescott, offers small prizes at milestones, and uses geofencing plus trivia to verify visits; prizes are picked up at the Chamber of Commerce and the staff plans a hard launch on social media in September.
A tourism office staff member presented the Prescott Whiskey Trail on July 30, describing a free digital passport that lists 21 Prescott bars and uses geofencing plus trivia to verify visits. The passport awards small prizes at milestones — shot glass at four stops, rocks glass at eight, and larger items such as a flask or whiskey stones for completing all 21 — and directs winners to pick up physical prizes at the Chamber of Commerce. The staff member said the trail is a “gamified” experience because many Prescott bars are close together and geofence alone could register multiple nearby venues; the passport therefore prompts users to answer trivia…
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