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CCSD 21 shows higher open rates after newsletter redesign; staff outlines ParentSquare, social‑media and engagement goals
Summary
District communications staff reported sustained increases in family and staff newsletter open rates after switching to Smore, strong ParentSquare contactability, rising Instagram growth, and plans to expand video and training.
District communications and community‑engagement staff presented an annual update Aug. 21 showing higher audience engagement after a newsletter redesign and identified next steps for outreach, digital tools and community events.
The key numbers: since the district switched to Smore for newsletters the organizers said family open rates have generally risen to north of 60 percent (industry average ~40 percent), internal staff newsletter open rates have averaged about 80 percent last year (industry average ~35 percent), and ParentSquare “contactability” — the percent of students with at least one contactable parent — is 99.67 percent (ParentSquare benchmark cited as 97 percent). Communications staff also reported district‑wide social‑media follower increases: about 18 percent average growth on Facebook and triple‑digit growth on…
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