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Plan Commission approves revised Burger King signage, requires light limits and setback waiver recordation
Summary
Sign plan for the Burger King at 725 Heritage Drive was approved with standard conditions on sign brightness and a recorded waiver for road-setback nonconformity; applicants removed several signs from elevations to reduce total sign area relative to allowable maximums.
The Plan Commission approved permanent signage for the Burger King at 725 Heritage Drive during its May 28 meeting, subject to standard light-level limits and a recorded road-setback waiver.
John Kaeser of Cave Enterprises presented the revised sign package and told commissioners the proposal reduces overall sign area compared with existing signage on the site. City planner Amy Barrows said the applicant removed signage from the northwest and northeast elevations, leaving two signs on the southeast elevation and a sign on the southwest elevation; the proposed monument/entrance sign will be slightly smaller than the existing sign and the pylon sign is also reduced in area. The total proposed sign area (approximately 236 square feet) is below the maximum allowed square footage for the site (about 339 square feet), Barrows said.
As a condition of approval the commission included the standard requirement that signage not exceed 40 foot-candles when measured perpendicular to the sign face at ten inches from the face, and Barrows said the applicant must record a road-setback waiver with the Waukesha County Register of Deeds because parts of the signs are closer to the right-of-way than otherwise permitted. The applicant may continue to use changeable letters in the monument sign but the previously proposed electronic message center was removed from the plan.
The motion to approve included planning staff recommendations; commissioners took the action by voice vote. Building-inspection equipment to measure lighting levels was discussed during the meeting — staff said a light meter purchase was budgeted but not yet completed.
