The Village of East Troy Plan Commission reviewed a housing development opportunity analysis prepared for the village and voted to recommend it to the Village Board as a background tool for developers and staff.

Eileen (staff) explained the analysis — prepared by an external consultant working with county partners — identifies parcels suitable for different residential types: single-family, mixed residential (including apartments or mixed multi-family), and planned neighborhoods that allow a mix of housing types. The map highlights parcels that may require rezoning, annexation or utility extensions.

Eileen said the analysis was intended as a "placemat" to share with developers to focus conversations on parcels that have been preliminarily vetted for suitability. She noted that the consultant excluded parcels under one acre initially but added downtown vacant parcels at the commission’s request so small downtown sites would appear on the list.

Commissioners discussed supply-and-demand context in the report. One commissioner asked whether the red and yellow bars on a chart represented demand by 2030 and 2050; staff confirmed that the chart showed projected demand for those horizons. Commissioners noted the village is currently building roughly six single-family units per year in the only active subdivision and that the community remains short of the projected need. Staff stressed local price points matter: as an example, a nearby Jackson project includes townhome-style owner-occupied units priced in the low-to-mid $300,000s, which the county and state consider examples of attainable-price products.

The commission moved to recommend the housing analysis to the Village Board. The motion carried.

Eileen and staff cautioned that inclusion on the analysis does not mean a parcel will be rezoned or sold; many properties are privately owned and may not be available. In some cases the analysis identified properties that would require annexation or utilities before development could proceed. The document is intended to streamline developer conversations by signaling parcels the village views as more likely candidates for residential development.