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CVB reports preliminary PlaceBuilder AI metrics showing strong countywide engagement
Summary
Corey of the Kosciusko County Convention and Visitors Bureau reported pilot results from PlaceBuilder AI, including point-of-interest geofencing and passport programs that the bureau says produced high visit totals in 2024.
Corey, representing the Kosciusko County Convention and Visitors Bureau, briefed the commission on a new analytics program the bureau is piloting with PlaceBuilder AI, reporting preliminary 2024 figures the bureau said suggest heavy countywide visitation.
Corey told commissioners the system logged nearly 12,000,000 visits which the bureau translates to more than 1,200,000 unique visitors in 2024 using the bureau's chosen threshold for what constitutes a visit. The CVB noted the metric is adjustable (for example, the bureau can define a visit as 90 minutes or two hours) and explained…
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