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New research vendor reports June lodging occupancy near 70%; tourism director says firm ramping up
Summary
Manatee County’s new tourism research vendor presented a June dashboard showing combined lodging occupancy of just under 70 percent, ADR of $321.38 and estimated direct visitor spending of about $160.4 million for June; staff said the new contractor has collected 450+ intercept surveys and will deliver a fuller quarterly report later in the year.
Manatee County’s contracted tourism research team reported June 2025 lodging and visitation metrics to the Tourist Development Council on Aug. 18, showing combined occupancy just under 70 percent, an average daily rate (ADR) of $321.38 and estimated direct visitor expenditures for the month of $160,423,700.
Isaiah Lewis of Downs & St. Germain, the research contractor, told the council the vendor has more than 450 on‑the‑ground surveys so far in the quarter and will continue collection through September. Lewis emphasized that a fuller quarterly report (June–September compilation) will include more detailed…
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