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Licensing board awards available Class B combination license to Gruenhexa
Summary
West Bend's Licensing Board awarded the city's only available Class B combination license (opened by an earlier Applebee's closure) to an existing downtown applicant, Gruenhexa, after the clerk recommended the business based on existing operations and economics.
The West Bend Licensing Board on Sept. 8 voted to award the city's only available Class B combination license to an applicant identified in the packet as Gruenhexa, after the city clerk recommended that applicant on economic and continuity grounds.
Why it matters: The city has a quota of 33 Class B combination licenses; one became available when an Applebee’s location closed earlier in the summer. The board must decide which local applicant will receive the limited license without invoking a $10,000 reserve license option.
City clerk Ian explained the licensing process and said the city is at quota except for this license. He listed two applicants: Gruenhexa (an existing business seeking to expand from a Class B beer and Class C wine license) and Lieutenant Ray Dickup of American Legion Post 36. The clerk recommended Gruenhexa “based on some of the economics and that it’s an existing business that’s looking to expand its operations.”
A board member moved to approve the clerk’s recommendation and a second was recorded; the board voted in favor by voice vote. The board chair announced, “That motion carries.”
What the record shows: The clerk described the city quota, the two applications and code factors the board may consider — including economic necessity, traffic and parking impacts, proximity to incompatible uses, and the applicant’s past experience. The board did not record an itemized roll‑call in the transcript; the motion passed by voice vote.
Speakers listed in the meeting packet included the two applicants; the record shows Lieutenant Ray Dickup as the American Legion applicant and another applicant listed as Gruenhexa (spelled as presented in the clerk’s summary). The clerk noted Gruenhexa had been operating under a Class B beer and Class C wine license previously and sought to expand.
Sources: Licensing Board meeting, Sept. 8, 2025.
