Representatives from the Colorado Behavioral Health Administration and its communications partner told the Agriculture Behavioral Health Working Group about the Lift the Label campaign and companion resources for substance‑use awareness and recovery support.

Caitlin Emerley, who works with the campaign’s communications contractor, and Shadia Lemos of the Behavioral Health Administration described free materials that community groups can order: printed recovery‑cards (artists’ cards), posters and rack kits; Spanish‑language materials; and a digital toolkit with social posts and person‑first language guidance. “We have cards in Spanish,” Shadia said, and the campaign team said it will ship complimentary materials to community organizations that request them.

The campaign also runs a recovery-cards project that pairs artists in Colorado with recovery stories; organizers said they have distributed more than 165,000 cards and will launch eight new card designs in September. The campaign offers a virtual version of Community Reinforcement and Family Training (CRAFT) for loved ones and said many CRAFT sessions are available in Spanish.

Why it matters

Working-group members said printed and language‑concordant materials are useful for outreach to farmworker communities and asked about imagery that better reflects rural and Indigenous audiences. Caitlin said the campaign has traveled to Sedgwick, Craig and Grand Junction to record recovery stories in rural settings and is open to future artist collaborations with tribal communities.

Access and follow-up

The campaign team said it will provide links and materials through the working‑group channels, accept requests for card kits and posters, and supply video files to partners who want to screen the stories locally. Outreach staff in the group said they had used the recovery cards successfully at events and praised the visual displays and artist work.

Ending

Campaign contacts invited the group to request free rack cards, order up to 150 recovery cards for local distribution, and sign up for the campaign newsletter for monthly updates and resources.