Charlottesville-Albemarle tourism bureau unveils three‑year strategic plan, targets midweek stays and accessibility

Charlottesville Albemarle Convention and Visitors Bureau outlines three‑year plan, pursues rebrand and midweek hotel growth Courtney, a presenter for the Charlottesville Albemarle Convention and Visitors Bureau, told City Council on Aug. 18, 2025, that the bureau is beginning a three‑year strategic plan focused on a rebrand, midweek visitation and accessibility initiatives and that it depends on transient occupancy tax revenue to fund operations. The plan matters because the bureau’s budget is funded by the transient occupancy tax; as Courtney said, “The transient occupancy tax is the sole funding source for our organization.” The bureau told council it will prioritize actions intended to increase paid overnight stays, broaden access for visitors with disabilities and improve data‑driven tracking of local lodging and short‑term rental trends. Courtney said the rebranding process runs May through November with a rollout scheduled this winter, after seven community workshops and an online survey that drew 439 responses. The bureau plans to refresh its website, develop a new…