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Parade committee to revisit music licensing after Tournament raises TV streaming fees

September 08, 2025 | South Pasadena City, Los Angeles County, California


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Parade committee to revisit music licensing after Tournament raises TV streaming fees
On June 3, the South Pasadena Tournament of Roses Committee discussed a new requirement from the Tournament organization that any music used during the paradespecifically music that appears in the parademust be licensed through the Tournament for TV streaming, a change that would raise the committee's cost for using a popular song from about $500 to about $2,500.

Committee leaders said the change applies chiefly to the brief segment when the float turns at "TV Corner," which can be streamed online, and does not affect most parade use covered by the Tournament's blanket license. Committee members outlined four options: absorb the higher licensing cost, use tracks from the Tournament's library of generic music, commission an original song (which would still require licensing through the Tournament), or play no music while passing TV Corner and resume afterward.

The issue matters because the TV Corner moment is the most visible portion of the parade and because the fee increase could substantially affect the committee's event budget. The committee did not make a final decision at the meeting but set a schedule to revisit options in August and to meet the Tournament's September deadline to submit music choices.

Committee discussion emphasized budget and audience impact. The committee chair said, "Our average cost is about $500if we want to use a popular song. If we want to use a popular song now, the cost will be $2,500 through Tournament," and asked members whether the group should budget for the higher fee or pursue lower-cost alternatives. Alan Vlachich noted that the Tournament's license "covers everything but the streaming" and that the streaming restriction is what triggers the new fee.

Members observed that many local marching bands' music tends to dominate the mix on TV anyway, and several said that using a Tournament-provided track for the brief streamed segment would be an acceptable fallback. The committee agreed to gather sample tracks from the Tournament's database, prepare a short list of candidate songs, and revisit a formal vote in August so they can meet the Tournament's September submission deadline.

No formal motion or vote was taken on funding a larger licensing expense at the June 3 meeting. The committee chair said they would return to the topic at the August meeting with candidate songs and cost estimates.

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