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Lincoln Way 210 adopts new district brand after multi-stakeholder process
Summary
The Board approved a district brand refresh on Feb. 20 after a months‑long process of focus groups with students, administrators and the District 210 advisory; the new mark preserves district recognition while incorporating all three school colors and a new three-word tagline.
The Lincoln Way 210 Board of Education voted unanimously Feb. 20 to adopt a district brand refresh developed through a process of focus groups and professional design services. The district’s communications lead presented a draft brand that retains the “LW210” mark, adds equal representation of all three school colors and introduces a condensed tagline: “where academics, experiences, and opportunities thrive.”
Why it matters: district staff said the refresh was intended to better represent all three schools without requiring the community to relearn the…
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