Robinson — Representatives from the Greater Waco Sports Commission outlined recent event activity, a boost in staff capacity and ongoing facility planning intended to increase sports tourism and local recreation options.

The commission’s representative said the organization “exists to empower the heart of Central Texas through sport,” and described three pillars of its work: developing healthy youth and families, supporting impactful events that drive hotel stays and restaurant spending, and advocating for first-class regional sports facilities. The commission noted it has expanded staff to four full-time members and has run or supported events that the presenter said produced roughly $14 million–$15 million in economic impact over recent quarters.

Key items presented: the commission highlighted local events it helps produce and recruit — including a growing Centex Challenge volleyball tournament, Ironman-related events, open-water swims and a recent agreement to host parts of a professional bass tournament at Lake Whitney and Lake Waco. The presenter said registration for some events has shown year-over-year growth and that corporate engagement through events such as a Corporate Cup has expanded.

Facility planning: the commission told the council it has launched a $40,000 feasibility study for an aquatic learning center to address limited pool access in the area. The presenter said the study team has had meetings with school districts, county and city representatives and that initial feedback indicates the region lacks sufficient aquatic facilities for competitive and community use; the feasibility work will assess demand and partnerships.

Why it matters: commissioners and staff framed these efforts as ways to increase visitors, hotel stays and restaurant sales while providing local recreation and youth-activity opportunities. The commission also described scholarship and community programs tied to its outreach.

What council heard: council members asked about facility plans and local pool conditions; several expressed appreciation for the commission’s events that attract visitors to the area. The commission representative invited the city to continue conversations about facilities and partnerships.