Councilmembers raised options to re‑energize downtown retail and to recruit businesses into vacant storefronts. Multiple members suggested the town should consider an ambassador or outreach program to attract merchants, modeled after programs used by neighboring cities: staff and council would solicit merchants and property owners, identify incentives and coordinate with the regional chamber of commerce so business outreach would not appear as a direct government program. Ideas mentioned included targeted incentives, temporary retail pop‑ups, and cooperative programs the chamber might manage. On grocery access, members discussed small convenience concepts — “village market” or “grab‑and‑go” models that are smaller than a full supermarket — and referenced examples in nearby communities and Evansville. The council agreed it should contact the county chamber and merchant cooperative to explore whether a coordinated recruitment program, façade or front‑door incentive package, or a pilot pop‑up market would be feasible. Staff and council members volunteered to convene follow‑up meetings to draft a program scope.