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Larimer County coalition launches 'Be Awkward Ask' PSA after survey finds 1 in 4 students could access loaded gun
Summary
The Larimer County Juvenile Gun Safety Coalition unveiled a short public-service announcement Aug. 26 urging parents, caregivers and community members to have sometimes uncomfortable conversations about safe gun storage after a Healthy Kids survey found about one in four students reported access to a loaded firearm without an adult's permission.
Larimer County officials and community partners on Aug. 26 unveiled “Be Awkward Ask,” a public‑service announcement encouraging parents, caregivers and community members to have direct conversations about safe gun storage after a county survey found widespread youth access to unsecured firearms.
The Larimer County Juvenile Gun Safety Coalition — a partnership of county health and justice agencies, law enforcement, school districts and community organizations — presented the under‑two‑minute video during the Board of County Commissioners’ administrative matters meeting.
“We're very, very excited today to launch our next campaign called Be Awkward Ask,” said Emily Humphrey, service area director for Community Justice Alternatives, describing the coalition as “neutral” and focused on protecting youth “through education, intervention, community engagement, and promotion…
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