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District 211 rolls out revamped communications strategy, new mobile app and student press corps
Summary
Director of communications Aaron Holmes told the Township HSD 211 board the district has modernized its brand, expanded translation and AI-assisted workflows, launched a student press corps and plans a mobile app launch this semester to improve outreach and accessibility.
Township High School District 211’s director of communications, Aaron Holmes, told the board on Wednesday that the district has implemented an expanded communications strategy that emphasizes reuse of content, broader language translation and new digital tools, including a district mobile app planned for launch this semester.
Holmes said the district moved more formerly printed materials online, increased translation capacity and began “create once, use often” workflows so a single story can be posted to the website, shared on social media and repurposed into other communications. “We could create content once and use it wherever we can,” Holmes said.
The presentation emphasized three themes: migrating printed materials to digital formats, increasing translation and accessibility, and boosting engagement via social media and a new mobile app. Holmes said the district’s digital newsletter platform can…
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