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Visitors bureau seeks CTO matching grant and approves $46,600 Miles Partnership advertising contract
Summary
The Chaffee County Visitors Bureau sought permission to apply for a Colorado Tourism Office matching marketing grant for a location-intelligence platform and the board approved a $46,600 advertising contract with the Miles Partnership to place ads through the state tourism office and colorado.com.
The Chaffee County Visitors Bureau (CCVB) on Aug. 19 sought board support to apply for a Colorado Tourism Office (CTO) matching marketing grant the bureau would use to purchase a location-intelligence platform and analytics to identify and target high-value visitors. Marketing director Scott Peterson told commissioners the platform would combine location data, attribution and spending dashboards to measure trip length, visitation frequency and spend; the bureau would pair that data with event-level economic…
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