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CRA funds WPB Go partnership to expand employer-focused mobility programs
Summary
The CRA approved a three-year agreement to fund WPB Go’s mobility coalition and employer programs, with the CRA contributing $135,000 and the city $50,000 in year one; WPB Go highlighted employer pilots and an Aramark case study showing reduced tardiness and absenteeism.
The Community Redevelopment Agency unanimously approved Resolution No. 25-40 on Sept. 2 to participate in a three‑year mobility partnership with WPB Go (also referred to as the WPB Mobility Coalition). The agreement covers technical assistance, employer outreach and pilot programs designed to reduce congestion and improve multimodal access; the CRA contribution for year one is $135,000 with the city adding $50,000.
Jessica Keller, the city’s mobility and transportation manager, described services WPB Go provides: monthly coalition meetings that coordinate city and private stakeholders; a transportation demand management pilot for employers; evaluation and recommendations for the city’s on‑demand transit system; a transit app pilot; ebike voucher pilots for residents and employees; and direct community engagement at events tied to city initiatives.
Jonathan Hopkins, WPB Go’s executive director, said the coalition’s work focuses on reducing traffic impacts and bringing best practices from other cities. He described two program pillars: employer-focused transportation demand management (TDM) and a strategic roundtable that coordinates public and private resources. Hopkins cited pilots with universities, an ebike voucher program in Coleman Park and a workplace mobility pilot that provided employees $600 in mobility benefits to try alternatives to single‑occupancy vehicle commuting.
Christy McKillop, human resources manager for Aramark at Palm Beach Atlantic University, described results from a three‑month pilot that Aramark participated in: a reported 26% reduction in absences and tardiness year‑to‑date during the pilot period. WPB Go said it will continue employer outreach, expand university partnerships and run a fall storytelling campaign and a “week without driving” to promote non‑driving modes.
Board members asked about coordination with the county and potential funding mechanisms countywide; Hopkins said WPB Go meets regularly with county representatives and supports countywide planning efforts. The resolution passed unanimously; staff said grant terms and program details would be overseen through the companion city commission item scheduled for Sept. 15.
