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Meet Lake George reports $19.1 million estimated economic impact from Q2 bookings; conventions staff cite growing event pipeline
Summary
The county's meetings-marketing arm reported 54 leads and 37 bookings in Q2 that staff said produced roughly $19.1 million in estimated economic impact, plus increased website traffic and social followers. Staff highlighted several conventions, new microsites and partner referrals that boosted room nights and visitor counts.
Gina, director of convention services for the Lake George destination marketing organization, told the committee the Q2 meetings pipeline produced 54 leads, 37 confirmed bookings and an estimated economic impact of $19,100,000 for those bookings. Gina said those bookings generated roughly 10,000 room nights and about 15,000 attendees.
"We had a very productive Q2, with 54 leads distributed, 37 bookings, that resulted in 15,000 attendees and 10,000 room nights," Gina said. She reported 37,000 visits to the MeetLakeGeorge website during the period and said the organization had gained 4,423 new social followers in the quarter. Gina…
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