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Lake George TV reports large audience growth; supervisors press for conversion and cost details
Summary
Lake George TV told the tourism committee it reached more consumers and generated more click-throughs this quarter but several supervisors sought more detail on conversion metrics, verification and the vendor's contract costs.
Lake George TV presenters reported substantial quarter-over-quarter metrics growth to the Warren County tourism committee but several supervisors asked for clarity on how clicks convert to local sales and requested more detail on the vendor’s costs and contract terms.
Presenters Jesse Jackson and Ed Locken said the platform’s consumer reach rose about 156% year-over-year for the May–July quarter, with engagement metrics increasing more than 2,000% and click-throughs up 427% to more than 50,000 in the period. Jackson said the quarter’s marketing campaigns generated roughly…
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