Lake George TV presenters reported substantial quarter-over-quarter metrics growth to the Warren County tourism committee but several supervisors asked for clarity on how clicks convert to local sales and requested more detail on the vendor’s costs and contract terms.

Presenters Jesse Jackson and Ed Locken said the platform’s consumer reach rose about 156% year-over-year for the May–July quarter, with engagement metrics increasing more than 2,000% and click-throughs up 427% to more than 50,000 in the period. Jackson said the quarter’s marketing campaigns generated roughly 5,700 leads the office could share with partners.

"We went from 224,000 consumers that we reached in 2024 to, over 575,000," Locken said while summarizing the platform’s reach. He added that engagement — measured in video views and time spent — rose dramatically and that click-throughs to partner sites were a key success metric.

Supervisors asked how the county verifies those data and what the county receives for the current funding arrangement. One supervisor asked, "How are we verifying this information?" and pressed whether paid media spend accounts for much of the growth. Locken acknowledged paid campaigns drive substantial traffic and said the vendor does report click- and view-based analytics. Committee members requested a clearer breakdown of the platform’s costs and asked the vendor to provide itemized figures for hosting, app support and marketing spend; the vendor agreed to supply additional detail after the meeting.

County staff said Lake George TV is set up to provide free platform presence to any qualifying local tourism business and that the county pays a monthly invoice to the vendor. In the meeting exchange the vendor stated a monthly invoice of "$22.09" (the vendor and county staff later discussed the annual total in the meeting and the figures cited in public comments were inconsistent), and supervisors asked the vendor to provide an itemized annual budget for the service and the marketing campaigns.

What happens next: the committee asked Lake George TV to provide an itemized breakdown of costs and additional evidence on conversion where available; staff and the vendor said they will work to provide partner-level anecdotal feedback and any available conversion data from participating businesses.