Q2 room‑tax receipts beat forecast; occupancy down slightly, average rates rose
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Summary
Planning department tourism memo reported Q2 room‑tax collections of about $1,000,000, 7% above the quarter forecast, with a slight dip in occupancy offset by higher average rates and a decline in tax‑exempt business from 14.6% to 13.3%.
County tourism staff circulated a second‑quarter room‑tax report covering March 1–May 31, 2025 and shared highlights with the Housing & Economic Development Committee on Aug. 6. The memo reported that room‑tax receipts for Q2 were approximately $1,000,000 and that collections for the quarter were about 7% above the forecast included in the county budget.
The memo said occupancy declined slightly while average daily rates increased, and that tax‑exempt business fell from 14.6% to 13.3% compared with the prior measure. Planning department staff noted those shifts can reflect the timing of major events and baseline university travel.
The memo also directs readers to an online listing of events funded by the hotel room occupancy tax and to a new accessibility survey prepared by the department’s diversity, equity, inclusion and belonging committee for tourism stakeholders. Committee members were encouraged to share the survey link and upcoming event funding opportunities with local organizers.
No action was taken; staff noted the tourism website contains the full Q2 report, event listings and links to available community celebration grant opportunities.