Keep Angleton Beautiful outlines strategic plan steps: marketing, adopt‑a‑spot and yard/business awards
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Summary
Board members reviewed and refined elements of the 2025–26 strategic plan, including an annual marketing schedule, volunteer recruitment, an adopt‑a‑spot program, a beautification task force with code enforcement, and a standardized nomination form for yard and business awards.
Keep Angleton Beautiful reviewed action items from its adopted 2025–26 strategic plan at the June meeting, directing staff to develop an annual marketing schedule, formalize volunteer opportunities and adopt-a-spot programming, and standardize the yard- and business-of-the-month nomination process.
Jason, Keep Angleton Beautiful staff member, opened the discussion by stressing continuity: “I just wanna make sure that we're, staying committed to that, and some of the initiatives that we have put in place,” he said. Staff outlined planned deliverables, including a marketing calendar for when postcards and social-media posts will run, a resource inventory to catalog supplies (for example, litter grabbers and buckets), and a board-committee structure to lead initiatives.
Board members discussed specifics for the yard-and-business recognition program. Staff proposed standard nomination forms that would capture address, nominator contact information and a photo to reduce follow-up work. The board reviewed zone-based coverage to ensure nominations represent different parts of Angleton and said members would rotate responsibility for checking nominations and coordinating photo opportunities. Members also discussed a possible seasonal or “spirit” award for holiday decorations in November–December.
Other plan items discussed included a maintenance calendar for downtown planters, development of butterfly weigh-station workshops to explain seed-ball contents and pollinator-friendly planting, and a proposal to collaborate with code enforcement to create a beautification task force. Staff noted an operational deadline tied to the city council agenda: addresses for July recognition nominations should be submitted by July 1 so staff can place items on the July council agenda.
The board assigned follow-up work to staff to create the nomination form and marketing schedule and asked members to volunteer for month-by-month recognition duties; no formal votes were recorded on these items.