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Council debates options for Taste Addison: revenue sharing, VIP pricing and World Cup activation funding
Summary
Council members and staff debated whether to change Taste Addison's business model to reduce the town subsidy and approved staff's request to include a $100,000 one-time hotel-fund item to explore World Cup activations.
Councilmembers spent the longest portion of their Aug. 6 meeting on the future of Taste Addison, the town's long-running food-and-music festival, and a staff proposal for a $100,000 one-time budget to activate Addison Circle Park during the 2026 World Cup matches in the region. Abby Morales, director of special events and the theater, described several achievements and operating metrics for the three town events (Taste, Kaboom Town, BoomTown). She said Taste 2025 generated about $460,000 in revenue with expenditures just over $1,090,000, producing a net investment (town subsidy) of about $630,400 in the proposed…
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