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ZBA allows fourth wall sign for dealership at 140 Daniel Webster Highway to improve visibility
Summary
The Zoning Board of Adjustment approved a variance allowing McThompson Realty/Harvey Signs to install a fourth wall sign to add the Genesis emblem at 140 Daniel Webster Highway, citing the site's unusual orientation, setback and wayfinding needs; total wall-sign area remains under the code cap.
The Zoning Board of Adjustment approved a variance Sept. 9 allowing McThompson Realty, through applicant Harvey Signs, to install a fourth wall sign at 140 Daniel Webster Highway so the dealership can display the Genesis emblem in addition to existing Hyundai branding. The board cited the building’s angle, setback and visibility constraints along Daniel Webster Highway as justification for the extra sign.
The applica…
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