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County to expand tourism marketing after $126,000 coop award; Chamber to act as DMO
Summary
Board members reviewed a newly awarded tourism cooperative grant of $126,000 and a county marketing plan that would push roughly $350,000 into digital marketing and content creation next year. The Chamber of Commerce will function as the county's destination marketing organization under contract, officials said.
Tooele County board members on Aug. 21 reviewed a tourism marketing budget and a state cooperative grant award and discussed next steps to market local recreation and small businesses.
Ryan England reported the county received a cooperative tourism grant of $126,000 and that the county had originally requested a larger amount. “Tooele County received a coop grant for for marketing tourism of 126,000,” he said. England said the state reduced many requests across the board and that the county’s award was larger than usual for the jurisdiction.
England outlined a proposed marketing budget that preserves spending on digital marketing and content creation. He…
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