Provo City economic development team unveils 'Link Up' initiative

Provo City's economic development team announced a new initiative called "Link Up" during remarks captured in the meeting transcript, saying the effort aims to bring together public servants, businesses and neighbors to boost local economic and cultural activity.

The announcement framed Link Up as a public-private effort to highlight the city’s assets: "We all know that Provo is great, rich in culture, values, opportunity, and natural beauty. But you know what else we know? It's only up from here," a staff member with Provo City's economic development team said. The remarks listed physical amenities including "over 60 parks, 33 trails, and direct lake and river access." The staff member added, "It was no accident we were named the best run city in America," but did not specify the source of that designation.

The nut graf: The message positions Link Up as a promotional and community-engagement push to connect "public servants, businesses, and neighbors" and to promote Provo as a destination for companies, startups, arts and recreation. The remarks included an endorsement from Brigham Young University football coach Kalani Sitake: "Just wanna say let's link up to level up," Sitake said.

Details provided in the remarks were limited to broad goals and asset lists. The transcript contains no specific timeline, budget, funding sources, or implementation steps for Link Up, and it records no motion, vote or formal direction from an elected body to fund or authorize the initiative. The staff member described the intended audience as "From global corporations to local startups, farmers to creatives," and said the initiative would "bring us all together, public servants, businesses, and neighbors to make a lasting impact." Those phrases were presented as the initiative's purpose rather than as codified policy or a formally adopted plan.

The transcript also included repeated short marketing lines such as "Link up," and a brief endorsement line by Kalani Sitake identified in the remarks as "head football coach at BYU." The announcement did not attach a grant, contract, ordinance, or resolution number to the initiative; no follow-up assignments, reporting deadlines or implementation risks were stated in the recorded remarks.

Ending: City staff did not provide additional materials or a schedule in the remarks captured in the transcript. For specifics about next steps, budgets or partnerships, the city's economic development office would need to provide further documentation or a formal agenda item in a subsequent public meeting.