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Humboldt board renews radio advertising contract over lone opposition; board seeks marketing plan metrics
Summary
The Humboldt board renewed a $7,300 radio advertising contract with Arizona's Hometown Radio Group for 2025–26 after debate about the use of taxpayer funds for advertising. Dr. Dellinger opposed the renewal and asked for clearer metrics; marketing staff agreed to present a marketing plan and performance metrics to the board.
The governing board voted 4–1 to renew a contract with Arizona’s Hometown Radio Group for the 2025–26 school year after a lengthy discussion about the value and fiscal prudence of advertising the district.
Why it matters: The contract uses district funds to buy advertising intended to promote district programs, attract students and engage community members — a use that drew one board member’s explicit…
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