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Committee examines Monona Go use and WVMO operating budget; staff to return with metrics
Summary
At its Aug. 11 meeting the Community Media Committee reviewed draft operating revenue and discussed whether to continue the Monona Go app after staff reported low usage metrics; staff will provide a more detailed cross-channel comparison and cost breakout at the next meeting.
The Community Media Committee conducted a first read of the community media operating budget on Aug. 11, 2025, and questioned the value of continuing the Monona Go app after staff reported low usage figures.
Staff member Will summarized revenue trends for the WVMO station: franchise-fee revenue has declined from earlier highs, currently showing roughly $112,000 in franchise-fee receipts in the packet; other revenue for 2026 was shown as about $93,000, which Will said comes from a partnership with the Monona Grove School District to support staff time for high-school and district meeting coverage.
Will said underwriting and sponsorship income from the Friends group had not been consistently itemized in the draft budget; he told the committee the Friends group provided roughly $6,000 in…
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