Board names former eBay site 'Innovation Point at Canyons' after stakeholder input

SANDY, Utah — The Canyons School District Board of Education voted unanimously Aug. 19 to name the district’s new technical learning center “Innovation Point at Canyons,” selecting the label after summer focus groups with students and business partners.

The naming process and why it mattered Kirsten Stewart, the district’s associate director of communications, told the board the district conducted virtual focus groups with student body leaders and business leaders who serve on the advisory group. Respondents prioritized “future‑focused curriculum” and industry integration as the program’s key differentiators, and many participants described the proposed names as “memorable” and “descriptive.” Stewart summarized the overall response as “largely positive.”

Stakeholder feedback and selection Several of the proposed names were well‑received: Canyons Innovation Center and Innovation Point were the top options among board members and stakeholder groups. Business leaders favored the straightforward “Canyons Innovation Center” for clarity; students were more open to names such as “Synergy” and “Wave.” After a brief board discussion and sequential elimination ballot, the final motion proposed the name Innovation Point at Canyons. Board President Schill moved the name and a board member seconded; the motion passed unanimously.

Why it matters: brand and function The district intends to use consistent branding and an accompanying web presence to recruit students, organize industry partnerships, and explain the center’s role. Officials said they plan to begin design work on visual elements and a website in the fall and to launch recruitment material next year.

Ending Board members asked communications staff to develop logo options and usage guidance; officials said they will return with visual samples and domain/URL recommendations as part of the center’s rollout.