The LaSalle County Tourism Committee voted Aug. 15, 2025, to purchase an in-game, streaming-only Major League Baseball playoff advertising package for $12,750 (net), a Comcast representative told the committee and the committee passed a motion to buy the package.

Michelle (Comcast media representative) presented midcampaign results and postseason options, saying, “we have so far run almost just shy of 12,000 commercials...and for your streaming impressions, we're just shy of 750,000,” and described audience reach and frequency metrics for the existing campaign.

Why it matters: Committee members said postseason sports inventory provides high-frequency exposure to the target “flourishing families” demographic used in their campaign planning, and staff recommended the streaming in-game option because it guarantees placement during live MLB playoff broadcasts in selected markets.

Options and decision: Staff presented three pricing options: a three-zone cable-only in-game package (net about $15,348), a smaller two-zone cable-only package (net about $11,166), and a limited-availability streaming-only in-game package (gross $15,000, net $12,750). Committee member Brian moved to buy the MLB playoff streaming package for $12,750; Ali seconded the motion. The committee’s recorded action: “I need a motion to purchase the MLB playoff streaming for $12,750 by Brian, second by Ali. All in favor? Aye. Aye. Opposed? Motion carried.”

Metrics and targeting: Michelle told the committee the campaign is focused on a “flourishing families” audience and that streaming extended reach into “light to no TV” households; she reported a combined frequency in some campaign zones of about eight exposures per household and noted a 42% reach of the target audience to date.

Use and next steps: Staff will proceed with the streaming-only in-game placement and book inventory. Committee members discussed potential future packages that combine cable and guaranteed in-game streaming but did not purchase a combined package at this meeting.

Ending: The motion carried and staff was authorized to book the $12,750 streaming in-game MLB playoff package.