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LaSalle tourism committee approves $12,750 in-game streaming package for MLB playoff advertising
Summary
The committee voted to buy a streaming-only in-game MLB playoff package, approving a $12,750 net spend after staff presented reach, impressions and options including cable-only and mixed packages.
The LaSalle County Tourism Committee voted Aug. 15, 2025, to purchase an in-game, streaming-only Major League Baseball playoff advertising package for $12,750 (net), a Comcast representative told the committee and the committee passed a motion to buy the package.
Michelle (Comcast media representative) presented midcampaign results and postseason options, saying, “we have so far run almost just shy of 12,000 commercials...and for your streaming impressions, we're just shy of 750,000,” and described audience reach and frequency…
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