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Town reports 1.8 million impressions from $10,000 WildJoy influencer campaign
Summary
Carefree staff reported that a $10,000 influencer campaign produced roughly 1.8 million impressions, increased social‑media visits and follows, and coincided with higher visitor counts from target demographics during spring months.
Town staff reported to the council that a $10,000 influencer campaign with WildJoy Experiences produced substantial online reach and correlated with measurable increases in visits and followers for the town’s social channels. Madison Garrett told the council the program produced three videos posted to Instagram and TikTok: a movie‑night promotion, a “day trip to Carefree” guide and an art‑night feature. The second video — the day‑trip guide — reached roughly 957,000 people and…
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