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PlayEast reports sharp growth: 20% rise in registrations and 45% jump in revenue, seeks expanded spring and summer offerings
Summary
PlayEast presented an annual report showing year‑over‑year increases in participation and revenue, 178 scholarships awarded, nearly 1,000 summer meals served, and plans for expanded spring and summer programs; staff answered council questions about expense drivers and grants.
PlayEast staff presented an annual report to the City Council Feb. 19 showing substantial year‑over‑year growth in registration and revenue and plans to expand spring and summer programming.
Presenter Ira Rios Campos (PlayEast staff) said registrations grew about 20% year over year and that registration revenue rose roughly 45% in the latest year after a 51% jump in the fourth quarter. Staff attributed revenue gains primarily to higher participation and a larger roster of fee‑based programs. PlayEast reported awarding 178 scholarships totaling approximately $10,500 over the year.
Program details included 21 camps offered in the most recent quarter serving 254 participants (about a 29% increase) and a later quarter serving 413 participants (a 79% increase). PlayEast plans roughly 50 spring programs (a 56% increase from last year) and about 40 summer camps (a projected 43% increase). Staff also described the free summer lunch partnership with Reynolds School District: last year PlayEast served nearly 1,000 meals over five weeks (four weeks with district partnership and a fifth week purchased by PlayEast); staff said they expect to expand free‑meal weeks depending on district capacity.
Councilors asked about expense trends. PlayEast staff said program expenses rise in direct proportion to registration because contracted service providers receive an 80/20 split tied to participant registrations; that split explains the large expense bump that accompanied revenue growth. Staff also noted a one‑time county grant of about $45,000 in an earlier year that affected revenue patterns.
No formal action was required. Staff will continue program expansion and report back as appropriate.
