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Retail Coach presents leads for White House trade area; council renews recruitment contract at $25,000
Summary
At a White House Economic Development Council meeting, Retail Coach presented trade-area data and prospective retailer leads; the council approved a one-year renewal of its recruitment contract for $25,000, a $7,000 decrease from the prior year.
Caleb Wilson, a consultant with Retail Coach, gave the White House Economic Development Council an update on retail recruitment and trade-area analysis and, later in the meeting, staff asked the council to renew the Retail Coach contract at a proposed $25,000 for the year.
The presentation summarized the firm’s approach to identifying prospective retailers and restaurants in the White House trade area, including use of census data and mobile-device trade-area studies to draw polygons of where primary customers live. Wilson said, “You’ve got that bare minimum of about 25,000 cars,” referring to daily traffic counts, and added that most deals now take “probably closer 18 to 24 months” to reach financial feasibility.
The nut graf: the Retail Coach briefing fed directly into a council decision to continue paying an outside recruitment consultant. Council members approved the renewal after staff explained the renewal amount was lower than the previous…
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