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Pinellas County OKs up to $600,000 for Care About Me marketing services
Summary
The Pinellas County Board of County Commissioners approved a one-year, not-to-exceed $600,000 marketing contract with BKN Creative to promote the Care About Me behavioral health access program and pledged closer monitoring of program metrics.
The Pinellas County Board of County Commissioners on Aug. 19 approved a one-year contract with BKN Creative for additional marketing services for the county’s Care About Me program, not to exceed $600,000. The motion passed unanimously.
County leaders said they supported the marketing investment while stressing the need for outcome metrics. “I am gonna support this today, a little reluctantly, but in the hopes that it’s…
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