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Pinellas commissioners approve new consolidated advertising contract, Envision top‑ranked by review panel
Summary
Pinellas County commissioners approved a ranking that lets Visit St. Pete Clearwater consolidate traditional and digital advertising services into a single contract, following a unanimous review‑panel choice of a top firm in both creative and media buying tracks.
The Pinellas County Board of County Commissioners approved the ranking of firms and moved forward with Visit St. Pete Clearwater’s plan to consolidate its traditional and digital advertising into a single, multi‑year agreement. The contract, described during the meeting as a five‑year agreement with a projected value of about $139 million, combines creative/brand strategy and media planning/buying under a unified umbrella.
Why it matters: Visit St. Pete Clearwater (VSPC) is the county’s tourism promotion organization; its ad campaigns directly affect hotel demand, restaurant traffic and other…
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