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Alpharetta Economic Development Unveils 'Connected Alpharetta' Brand to Market City to Businesses and Talent
Summary
City economic development staff presented a new 'Connected Alpharetta' brand and tagline 'Georgia's Connected City' intended to promote Alpharetta to employers and talent; the initiative includes a digital rollout, new printed materials and a content strategy focused on three brand pillars.
City economic development staff presented a new branding initiative at the authority meeting, introducing the 'Connected Alpharetta' identity and the tagline "Georgia's Connected City" as a strategic tool to market the city to businesses and talent.
Charlie, economic development staff, described the initiative: “The purpose is simple. It's a strategic marketing initiative led by the Department of Economic Development to promote Alpharetta as the premier location for business and…
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