DDA promotions committee approves $3,200 promotional video to showcase downtown energy
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Summary
The promotions committee approved spending $3,200 to produce an upbeat promotional video intended for the DDA website, YouTube and social channels; committee members plan to build a video library over time.
The Downtown Development Authority approved a $3,200 work plan from the promotions committee to produce a promotional video showcasing downtown Coldwater, directors said May 28.
Courtney, speaking for the promotions committee, said the group preferred a vibrant, upbeat piece — tailored to busy evenings such as Hops on Monroe — rather than a slower “Pure Michigan” style video. The committee said it plans to host a shoot during a busy July Hops on Monroe night to capture full parking lots and pedestrian activity.
The DDA will place the finished video on the DDA website banner, the DDA YouTube channel and distribute it across social platforms. Committee members also described the project as the first in a planned video “library” that can be updated and supplemented over time.
The board moved and approved the work plan and funding during the meeting; the promotions committee expects to use the asset for web and social promotion and to edit clips for future refreshes.