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Council gives conditional consent to Santa Cruz Mountain Wine Improvement District; residents flag routing, traffic concerns
Summary
Council authorized consent for a Wine Improvement District (1% assessment) covering wineries in the Santa Cruz Mountain AVA. Supporters said the assessment will fund marketing and wayfinding; some residents raised concerns that routing or wayfinding could increase traffic on windy local roads such as Old La Honda Road.
The Woodside Town Council on Sept. 9 approved a resolution consenting to formation of a Santa Cruz Mountain Wine Improvement District that would impose a 1% assessment (modeled on other wine tourism districts) on qualifying wine sales and shipments to fund marketing, wayfinding and other AVA services.
Kelly Rankin, project manager with Civitas (the district’s consultant), told the council the formation followed a feasibility and petition process earlier this year; petition signatures from wineries inside the proposed boundary met the…
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