Summary
A city‑commissioned voter survey found initial support for a potential parcel tax to fund fire services rose from 55% (uninformed) to 69% after voters read explanatory information; the council approved an amendment to extend consulting services and fund outreach during the exploratory phase.
A voter survey commissioned by Soledad and conducted in June found majority support for a proposed parcel tax to fund local fire department services once voters were provided explanatory information. Magellan Strategies and TeamCivics presented the results to the council. In a cold read of a hypothetical parcel tax the firm called an “uninformed ballot test,” 55% of respondents said they would vote yes. After the survey included eight information statements about local emergency demand, equipment needs and how the funds would be used, support rose to 69% on an “informed ballot test.” “After reading those eight information questions, 69% said that they would vote yes and approve the ballot measure,” consultant Courtney Sievers said as she presented the data. TeamCivics consultant Joseph Topete described the contract extension staff requested to continue analysis and public education work: mailers, phone outreach and additional survey refinement. Council members asked about sample size and turnout; staff and consultants said the survey (226 completed interviews) carried a margin of error suitable for a preliminary read and was weighted to match likely turnout demographics for an odd‑year election. They emphasized that a parcel tax would require a two‑thirds voter approval and that turnout assumptions will inform any decision to place the measure on the ballot. Following the presentation, the council voted to approve Resolution 6278, an amendment to the TeamCivics consulting agreement that increases the contract by up to $60,000 and extends services to support outreach and further feasibility work. City Manager Megan Hunter said the additional work is intended to refine messaging, model turnout scenarios and test alternate approaches before any ballot placement decision is made. Council members stressed the need for balanced information for voters: what would happen if the measure passes and what would happen if it fails. Staff said grant applications — including SAFER — remain active but would not replace a permanent funding source.
