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Virginia Tourism Corporation outlines growth in Gloucester visitor spending, supports regional DMO planning
Summary
A VTC destination manager told supervisors Gloucester tourism expenditures rose to about $47 million in 2023 and described grants and regional marketing work; staff and supervisors discussed the potential of the planned National Park site and local promotional priorities.
The Virginia Tourism Corporation briefed Gloucester County supervisors on recent tourism metrics, grant awards and planning work, and urged coordinated regional marketing through a proposed destination marketing organization (DMO) for the Middle Peninsula/Bridal Peninsula.
Laura Messer, destination development manager for VTC, told the board she worked with county staff on a tourism strategic plan completed in facilitated sessions in 2023–24. Messer said VTC and related funds have supported local efforts — nearly $225,000 in VTC grants to the locality and local organizations since 2022,…
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