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City weighs relocating welcome sign, industrial-park billboard and parcel options as Benchmark readies properties
Summary
City staff reported on possible relocation of the city welcome sign to a more visible intersection, discussed a proposed large highway billboard highlighting the industrial park (estimated $100,000–$200,000), and noted Benchmark Realty will market two parcels on the south side; the committee suggested exploring funding and potential land swaps.
At the Aug. 20 Economic Development Committee meeting, City Administrator Chad Hearst briefed members on potential actions to raise visibility of New London's industrial parcels and to support future development.
Hearst said Benchmark Realty intends to market two parcels on the south side of the city along a primary corridor and that the city owns a roughly 0.9-acre parcel with the current city sign. He proposed relocating the city sign to a more prominent…
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