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Committee recommends 'Where the Wolf Flows — community grows' as New London's official slogan
Summary
The Economic Development Committee voted to recommend to the city council that New London's new official slogan be adopted following a public vote of 188 participants; 'Where the Wolf Flows — community grows' received 105 votes.
The New London Economic Development Committee voted on Aug. 20 to recommend to the city council that the city adopt a new official slogan, naming “Where the Wolf Flows — community grows” as the winner of a public selection process.
Katie Hopkins, the city's video and marketing producer, told the committee that voting ran from July 11 through Aug. 19 and that 188 votes were cast in person and by email. Hopkins said the three finalist slogans were “Small town, big welcome,” “Where the river leads home,” and “Where the Wolf Flows — community grows.” “A 188 total and with a 105 votes where the Wolf Flows community grows was the winner,” Hopkins said.
Committee member April Kopitsky moved to recommend the winning slogan to the full city council; the motion was seconded by Dave. The committee took a voice vote and there were no recorded oppositions or abstentions. The committee will forward its recommendation to the council for formal adoption.
Why it matters: The slogan will be used for city marketing and tourism outreach materials if the council adopts it. Hopkins offered to provide a copy of the full presentation and the vote breakdown by location to any committee member who requests the details.
Background: Hopkins said votes were collected at multiple public locations — senior center, library, museum, aquatic and fitness center, municipal building and the Chamber of Commerce — and by email.
