The Brentwood Communications Committee on May 29 voted to forward a draft light‑pole banner policy to the Board of Aldermen. The policy formalizes a cost‑sharing partnership between the city and schools in Brentwood to populate existing light‑pole banner hardware on Manchester Road and Litzinger with rotating banners.
Michelle, communications manager for the City of Brentwood, said the hardware to hang banners currently exists on Manchester Road and Litzinger (not McKnight) and that the school district had proposed collaborating to “brag on the city” and the district by sharing design and production costs. The draft policy was reviewed by the city attorney, and Michelle said the school district indicated comfort with the policy as written.
Key policy elements discussed included that the city would retain control of the banner program, the schools would supply content for school‑focused banners, and the communications manager would approve content to ensure it meets program parameters. Committee members discussed limiting eligibility (for example, how “schools” would be defined) and asked staff to refine language as needed to avoid unintended categories of sponsors or businesses being covered by the policy.
The draft includes an installation and duration limit: “Banners may be displayed for a maximum of 90 days per cycle with potential for seasonal rotation based on relevant events or recognition,” language the committee cited as giving staff flexibility. Michelle said the city will coordinate with the city attorney about any final edits and will manage the program, while content will be provided by the participating schools.
The committee approved the item by voice vote and directed staff to forward the draft policy to the Board of Aldermen for formal approval. The committee noted the banner program could help fill currently empty banner poles (for example, seasonal Brentwood Days banners are still used) and could reduce city costs by sharing production with partner schools.